Only the most dedicated Subaru retailers earn the Subaru Love Promise Customer Commitment Award. It is one of the greatest honors in the eyes of our company and only an elite group of Subaru retailers achieve this recognition each year. Those who earn the coveted Subaru Love Promise Customer Commitment Award demonstrate excellence in all areas of customer-focused performance.

What does this mean to you? The best dealership experience possible, one that we hope will have you coming back for many years ahead.

To earn the 
Subaru Love Promise Customer Commitment Award, our dealership must achieve and maintain Subaru Love Promise Customer Commitment performance standards and objectives. The list is long and the expectations are high. We must pass continual review by our customers and meet annual objectives established by Subaru of America, Inc. in many areas, including:


Our Sales and Service Departments must conform to 
Subaru Love Promise Customer Commitment standards for cleanliness and comfort inside and out. You are more than a customer. You are our guest.

Sales Operations

From meet and greet to test drive to delivery, our sales consultants must earn customer-generated performance scores that meet or exceed objectives.

Service Operations

Highly skilled, factory-trained technicians and a state-of-the-art facility with the most current diagnostic and repair equipment available help us maintain ongoing scores.


Today's automotive technology is more complex than ever before. Our technicians must stay on top of the latest training and techniques in order for us to maintain our status.

Finance Department

Our team of financing professionals specializes in assisting customers with their unique credit and insurance needs. Positive feedback from customers helps us maintain our status.

Our dealership voluntarily participates in the Subaru Love Promise Customer Commitment program. This nationwide program recognizes Subaru retailers who choose to institute the highest standards of excellence at their dealership. It is an annual achievement and under continuous review.

Participation in all customer-focused Subaru programs is required for 
Subaru Love Promise Customer Commitment status.